Download PDF What Clients Love: A Field Guide to Growing Your Business, by Harry Beckwith
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What Clients Love: A Field Guide to Growing Your Business, by Harry Beckwith
Download PDF What Clients Love: A Field Guide to Growing Your Business, by Harry Beckwith
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About the Author
Harry Beckwith is founder of Beckwith Advertising & Marketing, working with some of America's best 100 service companies as well as smaller companies across the country. A graduate of Stanford University and a former creative supervisor for one of America's most honoured ad agencies.
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Product details
Paperback: 304 pages
Publisher: Business Plus; Reprint edition (June 10, 2010)
Language: English
ISBN-10: 9780446556026
ISBN-13: 978-0446556026
ASIN: 0446556025
Product Dimensions:
5 x 0.8 x 7.5 inches
Shipping Weight: 7.8 ounces (View shipping rates and policies)
Average Customer Review:
4.1 out of 5 stars
50 customer reviews
Amazon Best Sellers Rank:
#502,225 in Books (See Top 100 in Books)
Don't et me wrong, this is a good book, and if you have time I would recommend reading it. It's just not one of the best and not as good as the first two books from Harry Beckwith.The format is great: compact, easy to read, perfect to bring on a 2-3 hour flight. The book is a collection of ideas and stories, which makes it also a good book for people who prefer to read a few pages per day. The stories are not very connected on a single theme:the book is about much more than "What clients love" .Some of the ideas in the book are old, some are OK, some I don't agree with, and a few were really good. This is one of those books that can give you one really good idea that makes reading the book 10x worth it. Yet I didn't get any - you might. Good luck
Upon completing my first read of this "simple" book, I found myself not only reviewing the numerous dog-eared pages & notes I took (Notes? Who takes notes in books anymore?), I also found myself turning all the way back to Page 1 to start reading it all over again. I'm sure there are a few nuggets of wisdom that I've missed.There are very few business books worth a second read. This is one of them. If you're an executive at any level in any kind of business (service or otherwise) this book could be extremely helpful both in your current business and in future opportunities. Even job seekers and entrepreneurs would benefit from this book.I'm buying copies of this book for a few of my friends. It's that good. Thank you, Mr. B!
Fast deliver and good product
Ogilvy, Bernbach, Gossage, Burnett, Trout & Ries, Roy Williams... and Beckwith. These guys all know their stuff. Solid, common sense, and usable information. Be sure you get Selling the Invisible first.
I use it in my marketing classes as a supplemental text to the more ponderous classic textbooks. It is an excellent, inexpensive, easy-to-read reference book. It is, essentially, an up-to-date rehash of Harry Beckworth's classic "Selling the Invisible," which is getting harder to find.
Frankly, most of this book focuses on 2 things:1. Rehashing a lot of "Selling the Invisible" (which I'd strongly recommend over this one); and2. A strong argument for building a brand (which, coincidentally, Mr. Beckwith's firm can do for you - who knew?)If you've read "Selling the Invisible," there are about half a dozen or so nuggets of wisdom in this book; you need to make the decision if that's worth your money or not.
Exactly as described. Delivered timely
I loved Harry's first book, and this one is even better. While I don't agree with all the advice, he certainly nails the decision points and helps you make any marketing or sales more effective.
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